Background

They say beauty is in the eye of the beholder. I would like here to distinguish between attraction and beauty. Although there is a strong correlation, it is not perfect, and whilst there are certainly many factors that contribute to degree of attraction between people such as the strength of emotional connection, relative social status, shared experiences and complimentary personality traits, beauty has a scientific basis and what people find beautiful at first sight is at least partly grounded in evolution.

In the 1990’s Dr. Stephen R. Marquardt, an oral and maxillofacial surgeon and hero of mine, developed frontal and side facial masks which quantifies male facial attractiveness and provides a visual guide for assessing facial proportions:

Dr. Marquardt designed these based on mathematical principles, including the golden ratio and other facial proportions, as well as existing data, that Dr. Marquardt found to be associated with perceptions of beauty.

Since its development in the 90’s, there has been many more studies conducted to identify the ideal male facial proportions, and I have used this new data to create an updated Golden ratio mask aimed to be more accurate and consistent for fitting over attractive male faces, as well identify areas of improvement for where the face deviates from the mask which I use in my Face Ratings, Photo Editing and Consulting services.

On the interactive pages on this site you will be able to see highlighted the different areas of the male face and explore what makes each area attractive or unattractive. There will also be corresponding pages for the most effective procedures to help correct or enhance each area.